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Advance Partners is proud to announce its continued recognition in the Silver band of the prestigious World Trademark Review (WTR) 1000 rankings for 2026. This sustained presence among Ukraine’s top-tier intellectual property practices underscores our firm’s robust growth and watertight command of the dynamic Ukrainian legal landscape. In its latest edition, WTR recognized Advance Partners as “an ace of trademark law,” highlighting our specialist practitioners’ capability to guide clients seamlessly from the inception to the conclusion of the trademark lifecycle. This year’s

The rise of “dupe culture”, a consumer trend driven by social media where buyers seek budget-friendly, visual equivalents of premium goods, poses significant legal challenges to brand owners. While “dupes” often operate under distinct word marks, their imitation of product design and packaging frequently infringes upon established intellectual property rights. Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, explores the legal mechanisms for securing and enforcing rights against lookalike products and packaging imitation in her latest analytical article. Key topics covered: Prosecution

The inclusion of state identifiers, such as the word elements “Ukraine” or “UA”, as well as imitations of the Small State Emblem of Ukraine, within a trademark requires navigating specific statutory restrictions and administrative procedures. Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, provides an in-depth legal analysis of these trademark prosecution requirements in her latest expert publication for Pravo.ua. Key topics covered: Statutory Exceptions. Evidentiary Requirements. Prosecution Strategy. Read the full article: https://pravo.ua/osoblyvosti-reiestratsii-torhovelnykh-marok-iaki-mistiat-v-sobi-poznachennia-ukraina-ua-chy-imitatsiiu-maloho-derzhavnoho-herba-ukrainy/ 

In the digital economy, visual identity is paramount. However, this has led to a surge in “lookalikes” – products that bypass explicit trademark counterfeiting but parasitize on a brand’s recognizable commercial get-up (Trade Dress) to cause consumer confusion and intercept loyal audiences. Nataliia Andrushchenko, Attorney at Advance Partners, outlines comprehensive legal mechanisms for safeguarding product appearance against copycats in e-commerce in her latest analytical piece. Key topics covered: Trade Dress Under Ukrainian Law. IP Portfolio Optimization. Enforcement Tactics. Read the full article: https://thepage.ua/ua/experts/kloni-v-e-commerce-yak-zahistiti-zovnishnij-viglyad-brendu-the-page 

Prior to 2023, the Ukrainian legal doctrine witnessed extensive debate regarding the attribution of authorship and copyright ownership concerning AI-generated outputs. Although the enactment of the new Law of Ukraine “On Copyright and Related Rights” established a statutory framework to address these matters, its practical enforcement continues to pose complex legal challenges. Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, provides a comprehensive legal analysis of the copyright implications surrounding AI-generated subject matter in her recent expert column for The

Dear all! Advance Partners is proud to be a contributor to Ukrainian Chapter of the recently published International Comparative Legal Guide: Trade Marks 2019. In Ukrainian chapter of Trade Marks 2019 Oleg Zhukhevych and Maksym Kravchenko of Advance Partners give short yet comprehensive replies to the most wanted questions on getting protection to trademarks and their enforcement in the Ukrainian jurisdiction. They give a high-level overview of the most important issues of trademark prosecution including particularities of